Matching people online presents a novel form of human-computer interaction. Recently, matching apps have gone beyond the dating sector to match people for casual acquaintance’s, business connections or start-ups. However, current applications emphasize profile picture’s and it is thus no wonder that biases such as the “What is beautiful, is good”-effect, the tendency to assume better personality characteristics to attractive people, persists. My aim is to understand how this effect unfolds in non-dating social matching and how the effective design of the application could decrease this bias.